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why does your practice need
a night of pampering?
In the United States today, women are responsible for over 80% of all buying decisions. This accounts for $7 trillion in buying brawn. This mere fact makes American women the largest economy in the world, eclipsing the entire Japanese economy. Women in the United States currently control 51% of the private wealth, and this number is expected to rise simply due to demographics. You may also be surprised to learn what else ladies are up to. Women make 94% of home furnishings purchases, 92% of vacations, 70% of adventure travel vacations. They spend $55 billion on travel equipment, purchase 91% of houses, 80% of home improvement projects, 68% of cars, and 51% of consumer electronics. As far as home computers are concerned, women purchase 66% of those. Women also rule the roost in the financial world by opening 89% of bank accounts in the United States. Sixty-seven percent of household investment decisions are made by women. Seventy percent of small business loans and start-ups are promulgated by women. To whom is your marketing directed ? Due to this economic phenomenon, focusing your care, your practice, your techniques and your marketing toward women simply makes sense. Since you now know that women make a majority of the financial decisions in America, you need to know why you should focus your efforts on this group. Currently US women make 80% of all healthcare decisions. This means that only 2 men in 10 decide which doctor to see. The Pareto Principle outlines the 80-20 rule and could be used here. But, for simplicity lets just say if 80 percent of your patients are coming from decisions made by women, then your efforts should be focused on the women making those decisions. Specifically, here are 3 reasons why you need to market to women.
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